Allan Rennie is an experienced media executives, rising from junior reporter to edit two national newspapers and run Scotland's largest commercial digital publisher. He is expert in leading companies through digital transformation - helping them communicate change internally and externally. His wealth of experience with national news brands provides street-wise media training services. This covers digital content strategy and content creation.
Allan is an accomplished public speaker, lecturer on digital disruption and writer. He is also Honorary Professor of Media Studies at the University of Stirling.
Digital transformation starts and ends with people - our internal customers and our external customers. Brilliant strategy and detailed implementation plans count for nothing unless backed up by exceptional communication. And then, just when you think you are getting the message through, even more communication.
As a reporter, editor and managing director Allan forged brilliant relationships and friendships with businesses, politicians, charities, agencies and, of course, customers. He focusses on building trusting partnerships - not walls - between you and the media. And creating the right content that makes the right kind of headline.